Stop the Traffik is a coalition campaigning to bring an end to human trafficking worldwide. Early on, they focused on the problematic nature of the chocolate industry. This Easter season, as we enjoy our Easter baskets and dig into the discount bins as stores put it on sale, there are some tough reminders about how chocolate is sourced and gets to us.
Check out this video with founder Steve Chalke, and learn the Stop the Traffik story to reground your consumer mindset.